Public Relations, or PR, is absolutely essential in any industry. Public relations is the means by which a company transmits its brand message to the public, engages their attention, and ensures that they want to become loyal customers of that brand. Good public relations is all about keeping a brand’s image attractive to the public eye. And, on the other hand, a public relations failure can result in years of lost revenue and lost customers. Here, we lay out why PR is so important for promoting business in the design and technology industry specifically.
There can be a whole lot of complicated science, programming and algorithmic manipulation behind a new product in the technology industry. A Public Relations professional is absolutely invaluable here, as they will be able to take the main features of even the most complicated of tech products and explain it in a way that the general public finds clear and appealing. No matter how great your product is, if you are not able to let the public know why it is great it will be very hard to sell it!
Managing customer expectations
A public relations company will also be able to handle all manner of difficult situations with the public. Complaints from members of the public happen frequently to the very best of tech companies. What is important here is handling such complaints with grace and professionalism. In fact, very often, when a public relations professional has handled a customer’s complaint with understanding, professionalism, generosity and fairness this has actually boosted the brand’s image even further. PR professionals are trained to do this. Thus, having a good public relations strategy in place is absolutely essential for any business in the design and technology industry.
It is somewhat a mantra in the tech industry that customers do not know what they want until they are told about it. Technology is being developed every day that enables us to do things that previously we did not realise we were able to do (such as using our eyeglasses to access the Internet). There was no demand as such for these products, sometimes, quite simply because people had not imagined that they were possible. A PR professional will be able to create demand in the general public, by explaining to them precisely how the product will make their lives better than they were before.
The bottom line
A PR department should be an indispensable part of any tech firm. Good PR is not only important for ensuring that your tech brand has a strong and attractive image. It is also essential for ensuring that your potential customers know just what it is that your products do and why they should purchase them. In short, if you want to increase your sales figures and keep your customers loyal, it is very wise to invest some of your money in hiring public relations professionals to create a PR campaign.