Just a few more days and the world will be greeting the New Year. In the tech industry, techno geeks and web design wizards are already contemplating on how the web design landscape will look like by the time the Year of 2016 is ushered in.

Our predictions for Web Design in 2016

The past couple of years have shown tremendous improvements in the way websites have been designed often with WordPress lauding over the content management platform arena. Competitors are actually not very far behind. And with the coming year, more innovations and a stiffer competition is believed to usher in a new era of web designs.

Animations that Come Alive

More and more websites will utilize the power of animations in their storytelling content. Although the technology itself is not entirely new, with newer and faster page loading times, websites of 2016 will be able to optimize on their user experiences creating more entertaining, visually attractive, truly engaging, and very interactive websites – perfect for scoring high on UX parameters.

Animations can be artfully integrated as page loaders, navigation, and non-scrolling menus, hover effects, slideshows and galleries, smooth scrolling, and motion animation as well as animated backgrounds. As visually powerful animations are, it is thus recommended to be very particular not to overdo it, lest you distract your audience and see them leaving your website faster than you can say ‘whatchamacallit’.

Domination of Material Design

Gone are the days (or years) when flat design ruled the web design market. With Google’s Material Design, presenting and developing really creative designs that offer depth and movement giving the illusion of realism among web users. While the technology itself is not new, there will be an increased usage of Material Design especially when the aim of web designers and developers is in the creation of cleaner and more modern websites that primarily focus on the need to improve user experiences.

Emphasis on Responsive Design

With the fact that more and more people are using their smartphones and tablets and other mobile internet devices to browse the web, it is more than likely to see web designers and developers focus on the optimization of responsive web designs. However, one of the major issues that web developers have to contend with when designing responsive websites for mobile devices is performance. In order to achieve a truly functional and mobile-friendly website, web developers must be able to use conditional JavaScript loading, RESS, and responsive images that are defined by the use of percentage. The overall effects can also be enhanced further by subjecting the mobile site to performance testing for optimization purposes.

Bolder Typography and Colours

In 2016, it is expected that many websites will be sporting big, bold, and often brash-coloured typography. It is no secret that colour and typography are important tools in creating a brand image. Every web designer and developer knows that typography, when used properly, can reinforce the values being espoused by a particular company and convey important messages to their target market. With greater access to web fonts, it is expected that digital marketing specialists will be a lot bolder in their aims of creating unique branding strategies.

4 WEB DESIGN TRENDS IN 2016