What is Material Design
Material design can be considered as a richer alternative to the traditional flat design spearheaded by the Windows 8 metro tile system. With shadow effects and textures, this design gives a new dimension to the concepts of movements and depth in a web page, and for a user it appears more realistic and attractive.
The goal behind this creation is the generation of a more adaptable design to the modern digital trends compatible for mobile platforms also. This design, executed well, should fulfill the concept of a single website that offers a unified experience across different interfaces and device sizes. It should be suitable for the various input methods like touch, voice, keyboard, mouse etc.
Offers the best context
Material design, developed by Google offers a context in design and focuses on the effect of surfaces and edges as if it is a physical material to give visual clues to the ideas depicted in a web page. It is comparable to the visuals from real life and it helps the end user to understand dimensions and context. In material design a combination of style and content gives context to the user. It should give the user more cues to relate the digital space they are interacting with to a real, physical space. Because of this comparability the user automatically becomes more comfortable in the digital space.
Concept of Motion
The concept of motion is also used in material design to make a user more at ease in the digital space of a web page. Motion requires flow if it has a continuous nature. So if a user is viewing a moving entity with perfect flow then he or she will get a relatable feeling of it. Motion can integrate well with material design, and if done well and consistently it can provide a more intuitive user experience when it comes to navigating the site.
Combination of static designs and elements
Material design is the combination of static designs and elements. Shapes, colour, differences, typography etc. are part of it. The scope of colour in web designs is nearly limitless, and material design offers even more depth in terms of picking a certain colour palette to invoke a certain feeling with your end user. It uses the core principles of print design to make it more user-friendly and efficient. It gives a strong emphasis on the creation of user platforms that can work well in the different type of devices.
Responsive interaction is another user-friendly property of material web design. Normally, when a user interacts with an element of a design, it should provide the expected feedback. In material design, the user will receive a motion feedback along with the context for the material of which the user makes the interaction. In that way, the website provider can acknowledge the action of the customer effortlessly and thus improve the usability of the promoting product or brand also. Transitions between the interfaces are possible in material design. It offers design continuity to the user.
For a person with a creative mindset material design is a perfect choice to generate a website. This is because it opens up a world of possibilities and a large amount of scope for interpretation. As far as a client is concerned, they can be simply attractive and may invoke temptation to visit frequently. So, if you can create a website utilizing all the advanced possibilities of material design, it will be a great asset for the promotion of your business.