Many people like to accomplish everything they do online with their fingertips at any moment. They need to do their business on the move. They like to shop or reserve tickets or plan a trip while travelling or sitting in front of the television at home. They like to do all of these things with their trustworthy companion – their mobile phone or tablet. So even if you have a great business and a fantastic website to promote it, you will be in the backseat within no time unless you use responsive web design to make your website responsive to a potential customer while they are using their mobile device.
A mobile friendly website is one designed and optimized for a user using a mobile device to get the possibly perfect browsing experience. In a mobile friendly website, the navigation is simple and the selection of pages in them will be simple. The complicated design elements of the web page might be compressed or replaced to simplify the pages to make it loadable on a mobile device. The content must be laid out in a manner that can allow easy mobile consumption without the requirement of pinching and zooming, or too much scrolling. On a mobile friendly website, the phone numbers might be set up for enabling a click-to-call function. The addresses of the web page are set up to suit the device’s map function. The email options of the site also should be optimised to enable easy use on a mobile platform.
The general trend of today is to make more and more mobile-friendly updates in the websites. Mobile-friendly web pages are securing higher rankings in terms of search engine results.
For checking the mobile-friendliness and responsiveness of your website, you can examine the individual pages of your site using a Mobile-friendly testing website or can simply check the status of your entire website with the help of the mobile usability report in the webmaster tools. If the pages of your website do not employ responsive web design, you can expect a significant reduction in mobile traffic from Google search. But if you take care to improve your status as mobile friendly, then your status in Google search results may improve automatically. It is possible for you to accelerate the process by using the option provided by Google – ‘Fetch as Google’ with ‘Submit to Index’ so that your pages may be treated as mobile friendly when they are spidered and ranked in the future.